Enterprise-level businesses often need to send a high volume of professional-looking emails with as much automation as possible. They require email marketing software that is both sophisticated and feature-rich. These high-level solutions often have added functionality such as in-depth testing, robust reporting, customer segmentation and a variety of integrations.
Over 200 Enterprise Users Rate Their Email Marketing Tools
Ten percent of reviews from G2 Crowd’s Spring 2016 Email Marketing: Best of Breed Grid came from users who work for enterprise-level companies (businesses with more than 1,000 employees). The highly-rated email marketing products in this report meet the needs of a company that is large and established, leading to a need for more complex functionality and management of large email lists.
Using our patent-pending algorithm, we’ve positioned each of the following email marketing tools based solely on reviews from enterprise-level businesses*. Each product is ranked on both satisfaction among enterprise-level business users and market presence among the same audience. The products featured on the G2 Crowd Email Marketing: Best of Breed Grid℠ for Enterprise Businesses are listed below along with their respective satisfaction scores:
Salesforce Marketing Cloud – 85
Robly – 88
GetResponse – 80
Dotmailer – 67
MailChimp – 51
Oracle Responsys – 45
Constant Contact – 4
Salesforce Marketing Cloud is the only Leader in the Enterprise Grid℠. Among enterprise-level users, GetResponse, MailChimp, Robly, and dotmailer all have lower scores for both market presence and satisfaction than on the overall Email Marketing: Best of Breed Grid℠. Constant Contact received lower market presence and satisfaction scores, moving from a Contender to a Niche Product. Oracle Responsys received higher satisfaction ratings but lower market presence scores among enterprise-level reviewers, moving the product from the Contender to the Niche quadrant.
Aside from satisfaction ratings, enterprise business users offer key insights about the leaders in the space when it comes to specific functionality of email marketing tools. Below are the products that received category-high ratings for specific features, based on enterprise users’ satisfaction with each feature. Take a deeper look at these products if any of the features below is particularly important to your company:
High Volume Email Sending – GetResponse 94% (avg. 93%)
Ease of Use – Robly 95% (avg. 86%)
Performance and Reliability – MailChimp 95% (avg. 87%)
Ease of Doing Business – Robly 100% (avg. 90%)
User, Role, and Access Management – MailChimp 98% (avg. 91%)
Despite these products rating well for these features, none were listed in the Leader quadrant due to a lower market presence and/or receiving lower satisfaction ratings overall.
Visit the email marketing software category page on G2 Crowd to learn more about the products listed here, as well as other products featured in the category, and to read reviews from other users like you.
Not an enterprise company? Learn more about email marketing software for mid-market businesses.
*Grid℠ and scores noted in this blog post reflect only opinions and reviews from users of email marketing products at enterprise-level businesses (businesses with more than 1,000 employees). Products’ overall standings in the Email Marketing: Best of Breed Spring 2016 Grid℠ Report reflect the reviews and feedback of all reviewers from companies of all sizes.