Digital marketing is the epitome of every modern business. Achieving a goal through the means presented by web tools, an online strategy often requires the coherence of a message throughout social media, email marketing and a website strategy. Yet, in most cases, due to the specialization of experts within a certain spectrum of the digital marketing space, businesses are left with segregated online presence.
Today, it’s common to see a brand have astounding social media pages, while its website is left with an age-old design. A diverse and active email subscriber list with little to no engagement on social media is also not that rare.
For digital marketing agencies that are given a permission to run all online presence operations of a company, integrating the existing strategies through a coherent content funnel is often the most difficult task.
Read more at https://www.business2community.com/integrated-marketing/10-ideas-help-integrate-email-marketing-social-media-02015640