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Reasons why email marketing is better than social media marketing

Reasons why email marketing is better than social media marketing

Innovative social media marketing strategies are ideal for some businesses because they generate debates about products and services and they are a great way to connect with audiences. Social media is a formidable marketing tool today because emails are prone to getting pushed aside, deleted or ignored entirely. However, did you know that email marketing is said to be 40 times more effective than social media?

Email marketing campaigns are more effective at attracting audiences and getting them to subscribe during checkout after making a purchase, and they increase the reorder value by as much as 17%. Not convinced yet? Here are some more reasons why email marketing is better than social media marketing:

The numbers speak for themselves

There are nearly three times as many people with emails as people with Facebook and Twitter accounts. In some way, every search that is made on the web equals to a huge percentage of daily email traffic. As such, smart marketers must consider email marketing as not just essential to their businesses, but also foundational to their marketing and advertising.

Emails are more personal

The truth is that people do not just shell out their email addresses to just anyone because they are extremely personal. Almost everyone has an email address and even a larger number of older people rely on emails compared to social media platforms such as Twitter and Facebook. Additionally, business minded customers are more likely to turn to email marketing than go on Private Chat on Facebook.

Emails result in conversions

90% of all emails that are created are delivered to the intended recipient whereas only a small percentage of Facebook fans actually see and keep up with the post on your newsfeed. For instance, Facebook limits the number of posts that can appear on your Feed, which is their strategy to increase the number of people that pay for advertising. This implies that email marketing is more effective than social media posts any day of the week.

Emails are more formal and business like

Some businesses rely on various social media platforms to communicate and interact with customers on a day to day basis. However, businesses that are focused on growth and building strong relationships are more likely to rely on a formal, more official mode of communication, which is via email.

Emails present businesses with the opportunity to approach and engage with customers in the most professional way possible. To maximize your marketing campaigns, businesses should focus on utilizing a mix of different marketing techniques and channels that can give a business the widest reach.