There are several ways to build a successful email marketing campaign. The top sellers seem to have it down to an art form, leaving the rest of us to wonder how they do it. According to Hubspot, there is actually cold hard science behind how you can generate more conversions using persuasion psychology.
The Power of Persuasion
If you want to influence someone’s buying decisions (pretty much the job of any salesperson), then you can benefit from learning a few of these key triggers. All businesses have a basic email marketing standard operating procedure; however, you don’t want to be so automated that it feels cold and impersonal.
Building trust is something you may think your marketing campaign does well, but you also need to bolster familiarity. Be consistent with your subject lines as well as who your email says it is from. Your business name or the name of a prominent staffer helps customers feel like they are getting a note from a friend.
The Personal Touch
Not only do potential customers have a need for more humanized contact, they also want to be viewed as individuals. Anything you send needs to feel like it was curated specifically for them and their interests. Not only that, but it also needs to be easily accessible. They are already subscribed, so don’t make them jump through hoops to get to your content.
These simple tips along with bringing in known experts or showing off what others are saying about you (social proof) can all tip the sales scales in your favor.