All the Email Marketing features you really need

MailerLite delivers only the best Email Marketing features. You can easily create great looking email newsletters, manage subscribers, track your results and much more

Our goal is to help your Small Business’ marketing achieve the best possible results for the most affordable price. Why not compare our Email Marketing features and prices with others? We’re proud to offer the best features for less money! Click Here


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Tips for Email Marketing Success

Tips for Email Marketing Success

When used properly, content marketing can enhance the customer experience and increase lead volume. As explained in a blog post from the American Marketing Association, effective content marketing provides information targeted toward the specific needs of the audience. Email marketing, in particular, can be personalized in a variety of ways to achieve greater impact.

To maximize the success of your email marketing campaigns, keep the following tips in mind:

  • Email marketing initiatives need to be based on a strong content strategy. Shift your focus away from the conceptual and toward the creation of a campaign that adds value across multiple channels. Email marketing content should be easily repurposed for use on a website or other digital channel.
  • Develop a clear understanding of your audience, and tailor email communications to that audience’s pain points.
  • Thoughtful pre-campaign planning includes careful consideration of goals and how they will be measured. Evaluation should go beyond superficial metrics such as click-throughs to include all available data.
  • Selecting the right platform is just as important as creating strong content. Any email marketing/automation platform utilized should be compatible with existing data systems.