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MailerLite delivers only the best Email Marketing features. You can easily create great looking email newsletters, manage subscribers, track your results and much more

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Email Design Best Practices Guide

Email Design Best Practices Guide

What is email marketing design?

Email marketing design is a component of an email program, aiming to deliver experiences that strenghten the brand-to-customer relationship.

Email design best practices:

  • Send targeted messages that address customer's needs
  • Think mobile, create a mobile friendly design
  • Create visual excitement messages by adding animation and videos
  • Make the messaging sharable through social media
  • Personalized and strategized the email content to establish customer bonds
  • Use templates and wireframes to properly position the email content
  • Set a tone on the subject line and pre-header
  • Follow the latest coding guidelines in HTML to strategize email layouts

Download our email design best practices guide to:

 Help marketers on every aspect of email design, from messaging to creative and coding to execution.

As with all our guides, findings and best practices are based on in-depth analysis of the latest examples from brands achieving great success.