What is email marketing design?
Email marketing design is a component of an email program, aiming to deliver experiences that strenghten the brand-to-customer relationship.
Email design best practices:
- Send targeted messages that address customer's needs
- Think mobile, create a mobile friendly design
- Create visual excitement messages by adding animation and videos
- Make the messaging sharable through social media
- Personalized and strategized the email content to establish customer bonds
- Use templates and wireframes to properly position the email content
- Set a tone on the subject line and pre-header
- Follow the latest coding guidelines in HTML to strategize email layouts
Download our email design best practices guide to:
Help marketers on every aspect of email design, from messaging to creative and coding to execution.
As with all our guides, findings and best practices are based on in-depth analysis of the latest examples from brands achieving great success.