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Popups by OptinMonster – Best WordPress Lead Generation Plugin

Popups by OptinMonster – Best WordPress Lead Generation Plugin


WordPress Popup Plugin

Did you know that over 70% of website visitors who leave your website will never return? Why? Because most people find your blog, read, and leave (that’s just a natural pattern).

Wouldn’t it be nice if you can convert some of those people to subscribe to your blog?

That’s where OptinMonster can help. OptinMonster helps you grow your email list and get more subscribers with popup and other types of high converting optin forms.

OptinMonster App
OptinMonster is a standalone application that integrates with all website platforms including WordPress. You must have an OptinMonster account in order to take advantage of this plugin. Click here to learn more about OptinMonster.

OptinMonster comes with an easy-to-use drag-and-drop popup builder that allows you to create beautiful email optin forms that are proven to convert. You can create various types of campaigns including WordPress popup forms, floating header and footer bars, slide-ins also known as scroll triggered boxes, sidebar forms, after post forms, in-line forms, mobile-specific forms, welcome gates and more.

Using OptinMonster popups combined with our exit-intent technology, page-level targeting, and behavior automation, users have seen an instant boost in conversion rate, even upwards of 785%!

Let’s take a look at how OptinMonster can help you grow your email list.

Drag-and-Drop Builder + Optin Forms Templates

OptinMonster allows you to build high-converting opt-in forms in minutes, not hours!

You can choose from 5 different type of campaigns including: lightbox popups, fullscreen popups, floating bars, slide-ins, and in-line forms.

Choose a pre-built template designed for maximum conversions,
or start from scratch with a blank canvas. Customize all the details
with our easy to use drag-and-drop builder – no code needed.

With OptinMonster’s drag-and-drop builder, you can add any element to your popups including video, social icons, images, buttons, and more.

All of your campaigns will be 100% responsive and mobile friendly.

Easy Integration with All Email Marketing Services

We started with the goal to make the most beginner-friendly lead generation plugin to grow your email list. That’s why OptinMonster works out of the box with all popular email marketing service providers including but not limited to:

MailChimp, AWeber, Drip, ConvertKit, Infusionsoft, GetResponse, ConstantContact, CampaignMonitor, Hubspot, Marketo, ActiveCampaign, Pardot, TotalSend, Emma, iContact, MailerLite,, MailPoet, and FeedBlitz.

You can also use custom HTML forms as well as use shortcodes to add other form plugins such as WPForms, Formidable Forms, etc.

Powerful Exit-Intent® Technology

OptinMonster is among the pioneers of exit-intent technology. It helps you track user’s mouse behavior and prompt them with a targeted message at the precise moment they are about to leave.

Exit popups allow you to re-engage the visitor and encourage them to subscribe to your email list. Exit-intent is proven to increase conversions.

We used it on our site, WPBeginner, and increased conversions by over 600%.

But don’t just take our word. See what one of the experts are saying:

In only 7 months, we added more than 95,000 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!
Michael Stelzner – Founder of Social Media Examiner

Advanced Page Level Targeting and Behavior Personalization

Our powerful targeting and segmentation engine lets you
show your perfect offer to the right people at the exact right time
to maximize your website conversions.

OptinMonster’s page level targeting module allows you to display unique offers and campaigns based on visitor’s location and interaction on your website.

This allows you to segment your email list and group your subscribers based on their interest and interaction with your website. Segmentation allows you to send relevant emails to your subscribers which results in higher open rates, higher click through rate, increased sales, greater revenue, greater customer retention, and lower unsubscribe rate.

Read how this helped one of our users:

OptinMonster played a critical role in increasing my email optin conversion rate by 469%. In real numbers, that is the difference between $7,765 and $47,748 per month in revenue.
Matthew Woodward – Professional Blogger and SEO Expert

Easy to Use A/B Split Testing

A/B testing is one of the most desired features, but normally it is extremely hard to setup for beginners. Well, we changed that.

OptinMonster’s easy A/B split testing tool helps you eliminate the guess work and make data-driven decisions on what works best.

You can try different content, headlines, layouts, styles, and opt-in triggers, to see what converts best.

Using OptinMonster we got a 300% improvement on our email conversion rates which translated into significant revenue. We have tried many similar lead generation plugins and nothing can compete with OptinMonster.
Ian Cleary – Founder of RazorSocial

Detailed Conversion Analytics

OptinMonster’s conversion analytics is easy to understand and give you the stats that matter, so you can take action to improve your lead-generation strategy.

MonsterLinks™ – 2 Step Opt-in Technology

MonsterLinks allow you to easily create a WordPress popup on click, which is proven to boost conversions by as much as 785%. Marketers use it to offer content upgrades and then use OptinMonster’s success redirect feature for lead-magnet delivery.

Full Features List

  • High converting template library (100% responsive mobile-friendly).
  • Drag-and-drop campaign builder to easily customize any campaign, no code needed.
  • 5 different types of email opt in forms.
  • Powerful page level targeting to build a hyper-segmented email list.
  • Custom user-centric output settings to target visitors, logged-in users or a mixture of both.
  • Category, tag and custom taxonomy output controls for robust campaign segmenting.
  • Custom analytics with Google Analytics to tell you which campaigns are converting the best.
  • Our signature Exit Intent™ technology to convert abandoning website visitors into subscribers and customers.
  • Powerful A/B testing that helps you eliminate guess work and make data driven decisions on what works best.
  • MonsterLinks™ popup on click technology which is proven to boost conversions by as much as 785%!
  • Mobile specific popup forms that are specifically targeted towards mobile visitors.
  • Scroll triggered popup and optin forms for enhanced conversion rates.
  • Timed popup forms – display opt-ins after a certain time or on second pageview.
  • Canvas popup forms – use Canvas to add facebook like box, WooCommerce products, or anything else that you like.
  • MonsterEffects™ technology for eye-catching popup animations.
  • Success messages and redirects
  • Easy integration with over 25 different email marketing service providers


This plugin is created by Thomas Griffin and Syed Balkhi.

What’s Next

If you like this plugin, then consider checking out our other projects:

  • WPForms – Best WordPress Contact Form Plugin
  • MonsterInsights – Best Google Analytics Plugin for WordPress
  • SeedProd – Best Coming Soon & Maintenance Most Plugin for WordPress

Visit WPBeginner to learn from our WordPress Tutorials and find out about other best WordPress plugins.

To get the most value out of your growing email list, see our beginner’s guide to email marketing.

Press & Brand Assets

If you are interested in writing about OptinMonster, then we have have prepared a Press & Brand Assets page where you can download our logo, screenshots, and other relevant assets.

When mentioning OptinMonster please know that OptinMonster is one word with a Capital O and M.

Please avoid using any variations like: Optinmonster, optinmonster, or worst Optin monster.

OptinMonster® and Exit-Intent® are registered trademarks of Retyp, LLC.


OptinMonster is the best WordPress lead generation and WordPress popup plugin solution on the market. No other WordPress popup plugin or WordPress optin form solution compares to OptinMonster and the features it offers.


OptinMonster is unlike most plugins. Most plugins cost you money. OptinMonster makes you money. Most barely get updated – OptinMonster just keeps getting better.
Chris Lema – VP of Product at Liquid Web




Contributors & Developers

“Popups by OptinMonster – Best WordPress Lead Generation Plugin” is open source software. The following people have contributed to this plugin.