There’s no getting around it: marketers at smaller organizations face challenges and obstacles that their larger counterparts don’t. With limited headcount and budget at their disposal, it can seem like SMB marketers are always short on time and resources as they build campaigns to grow their business. Luckily, marketing automation can go a long way towards evening the playing field—and this tool kit will walk you through getting started. You’ll learn how to:
- Plan and present a strategy for success
- Secure buy-in from your sales team and upper management
- Build and effectively distribute a library of valuable content
- Report on meaningful metrics to show marketing contributions