Despite social media’s rapid ascent to its current status as the “must-have” channel for all marketers, the most effective marketing tool for business may still be email marketing. A well planned and executed email campaign has the ability to produce higher rates of engagement and user action than a similar social campaign. Not bad for a channel that’s been around since before Mark Zuckerberg was even born.
However, email can be a difficult medium to master for many marketers. From subject lines to send times, there are hundreds of variables that affect the success or failure of a given email campaign. In a recent Pardot survey, respondents reported using email marketing for a number of different purposes as well. With so many elements to consider, email can be overwhelming for many marketers. It’s for this reason that we have created the infographic below to help marketers design successful campaigns quickly, by focusing on the steps that matter the most.