Michael Hyatt confessed that he wouldn’t have been able to build a multi-million-dollar business if not for his email list.
“Even today, my email list is still my number one business priority—and asset. I have built a multi-million-dollar business on the strength of my email list. Ninety percent of my income comes from it.”—Michael Hyatt
During his journey to build a blog that makes $100,000 per month, Neil Patel emphasized the need to build an email list:
“The bigger your email list gets, the easier it is to make money.”—Neil Patel
If successful internet marketers like Michael Hyatt and Neil Patel believe the strength of their income heavily depends on their email lists, then why shouldn’t you build yours?
Here are more examples. Jason Zook generated $80,000 from his book before he wrote a single page of the book, thanks to email lists. In fact, he had a small email list, yet he sold $80,000 worth of books.
And SeeWhy studied a sampling of 60,000 e-commerce transactions across a variety of sites. They tracked where the majority of their traffic who loaded items into their shopping cart was coming from. And guess what? 56.8% came from email. The study is quite old but still a good indicator.
That’s the power of email marketing. It offers the highest return on investment (ROI). Just take a look:
You’ll often hear internet marketers say “The money is in the list.” When you have a list of dedicated fans, you can always sell anything to them as long as the product is relevant and it solves their problems.
So, now that you know the money is in the list, how can you build yours? There are six steps you can take to build a massive list of raving fans.
TL;DR
- Create a persona: understand what your audience needs and wants
- Content marketing: start with a blog and build from there
- Consistency: keep up the good work, don’t stop publishing content
- SEO: make sure everything you publish is optimized
- Content upgrades: create content assets that lead to signups
- Build a relationship with your list: send your subscribers exactly what they want
One of the most valuable habits you can have is a Daily Writing Habit!
To help you get started we have created a 30 day long email program that will keep you on track. Every day for the next 30 days we will send you a writing prompt. As this is a social media and content marketing site we’ll send you prompts about these topics. But occasionally we add some free writing and other stuff, too.
Step 1: Create a Buyer Persona
Using a buyer personas is crucial to your marketing success online and offline. Anywhere the eye can see, it’s likely to see an ad. People are being exposed to at least 3,000 marketing messages per day.
The only way to make your message stand out in the sea of marketing messages is to create a buyer persona. A buyer persona will tell you:
- Who is your buyer
- What are they trying to accomplish
- What goals drive their behaviors
- How they think
- How they buy
- When and Where they buy
- Why they make buying decisions
When you create a buyer persona and use it, many people who land on your site would be eager to give you their email addresses. And they’ll be looking forward to receiving emails from you, because your messages will resonate well with them.