Facebook Live Session with Linh Podetti and Rebecca Enriquez
Linh Podetti, the director of Outsourcing Angel, talks to Rebecca, the Internal Social Account Manager for Outsourcing Angel. Rebecca has been a very committed and reliable Virtual Assistant and is now a very valuable asset to the company. She shares tips on how a Virtual Assistant can help a client with Social Media.
Rebecca, a nurse by profession is a hard working Virtual Assistant and a full-time mother. She used to work in a hospital, though working as a nurse was fulfilling, she happily left that career behind for Outsourcing Angel. She considers working for Outsourcing Angel as a dream job because she can now have enough time for family and especially her four children. Rebecca was able to find a great balance between her work and personal life.
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What can a VA do for a client in terms of social media?
For small business owners, the time used for social media tasks can be delegated to a Virtual Assistant so that the entrepreneur can focus on the more important aspects of the business. VAs can give you freedom and flexibility since you are no longer held up on completing these tasks yourself. Here are some tasks that a Virtual Assistant can handle:
1. Research and Drafting Content
Since social media is a content-driven environment, customers expect you to mass produce high-quality content. This is a time consuming and tedious task that a VA can easily handle. A lot of Outsourcing Angel Virtual Assistants are tech savvy, most of the VAs can also assist with designing images if needed for the particular contents.
2. Monitoring and Engaging with your Audience
A VA can help you develop the two-way conversation by looking at what’s already going on around your brand, responding to comments, answering questions or addressing complaints.
3. Building and Managing your Network
A VA can connect, follow or befriend new people based on the criteria for your online community or unfollow inactive users.
4. Create Monthly Report
With metrics for the benchmark, a VA is able to make a report to track your progress.
5. Keep Social Media profiles active
Since social media is always changing, it is essential that your accounts are updated. A VA can monitor and keep your accounts active and updated with new features.
6. Manage Facebook Ads
A Virtual Assistant can easily manage and monitor your Facebook Ads.
7. Maintain Social Media Planner
Keeping a content planner ensures that something is being posted regularly. A VA can update your calendar with the contents to be published.
8. Run and Manage Social Media Competitions
VAs can launch online competitions for your site or account to attract people.
What Tools can a Virtual Assistant Use for Social Media
Social media can be overwhelming if you do not have the proper tools. Having the right tools is the key to the success. Here are some applications that can be used the social media management of your business:
This useful tool can schedule, track and collaborate accounts. It takes the form of a dashboard and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more.
This tool is similar to Hootsuite but one of its best features is that allows the user to schedule posts to Twitter, Facebook, and Linkedin and lets you share your content at the best possible time.
A networking site that enables users to view mobile news, send mobile coupons to their customers, send emails and newsletters, browse and post on classifieds, search the business directory by categories and locations, and list their businesses online.
A great choice for social media moderators, this is one of the best marketing calendars for everything you need organized.
This is a user-friendly design tool that produces great visual content. It has a great drag-and-drop feature and layouts to design and allow you to share and print business cards, logos, presentations and more.
Bitly is a URL Shortener and Link Management Platform that allows you to shorten links of web pages you want to include in your posts.
7. Facebook provides new helpful tools for social media marketing
i. Facebook Insights – a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the administrators of your page and it can help you track the number of active users to better understand page performance.
ii. Facebook Ads – the ultimate advertising tool that can help your business reach 2 billion Facebook users worldwide based on their location, age, gender, interests and more.
iii. Facebook Live – A Live video streaming feature that is a fun, engaging way to connect with your followers and grow your audience. It provides a personal touch since it gives a real and authentic impression.
What is the correct process to engage a Virtual Assistant for Social Media to work smoothly?
1. Orient your Virtual Assistant Properly
You need to orient your Virtual Assistant in order to provide insights on how you want content to be prepared. You need to be transparent so that the Virtual Assistant will be able to provide the correct content you want.
2. Set Smart Goals
You need to align your Virtual Assistant with your business objectives so that the VA will be able to focus on the specific targets such as increased popularity, improve ROI, create a fan base or increase in sales.
3. Virtual Assistant develops comprehensive social media and marketing plan
Once everything is laid out, the Virtual Assistant can start with the research, draft content for publishing and rolls out a content calendar. It is essential for the owner to review the content for approval. Once approved, the VA can then schedule when content will be posted.
What Advice can you give to future clients who are planning to engage a VA for their Social Media Needs?
Outsourcing Angel does it best to find the perfect Virtual Assistant who will match each client. It is still important for the clients to take time to get to know your Virtual Assistant. This will help guide your Virtual Assistant and build a good working relationship as well. It is important to communicate clearly to ensure that the VA understands your business, that grey areas would be cleared up and miscommunication will be prevented.
It is advisable to start with smaller tasks first then gradually shift to bigger tasks to help the Virtual Assistant transition into his/role in your business. You will also be able to adjust to the presence of the Virtual Assistant and delegating tasks would become easier as well. Thus, giving you the time to do what you love most.
Each Virtual assistant has his own personality and skills. This makes transparency essential in building a good client-VA relationship and work effectively together. If there is something you do not approve or not satisfied with, it is advisable to provide real-time feedback so that any areas for improvement will be addressed immediately. A good working relationship does not happen overnight. With patience, proper guidance and compromise, it will be easier for you to maximize productivity and grow your business by best utilizing your Virtual Assistant.
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