Return on investment (ROI) is one of the most important metrics to look at in business. When you consider how many advantages that accompany email marketing compared to the costs involved, you can see how cost-effective and beneficial it is to utilise. The first and foremost advantage of this type of promotional material is that it’s targeted incredibly well. Instead of running a TVC or radio campaign, where your message falls upon a multitude of deaf ears, it is entirely up to you who sees your email marketing. They will have subscribed themselves, which means they have a legitimate interest in what you do and/or your industry. To add to this, you can tailor your message specifically to the recipient using their demographics collected at the time of sign up (e.g. separate tone/language for different age groups, etc.)
Another great benefit is how measurable the results are. You can collate data of all types such as how many people actually opened it, the click-through rate if you have one or more links included within, what devices are being used to view it, and much more. This allows you to understand better the type of information that garners most interactions and engagement, and exploit that in future campaigns.
The benefit of virtual email marketing assistant services
It takes a lot of hard work to run a business, and you may find that you simply don’t have the time or professional understanding to put a successful email marketing campaign together. Instead of taking on someone full-time, save money by approaching Virtual Helper 247 to provide you with a cost-effective solution. Our virtual assistant services will provide you with an end result that’s sure to impress.
Simplify your business practices and save money – apply now!
The extensive list of professional services that we provide to our clients gives you more time to focus on other aspects of your business. Choose from copywriters, lead generators and a long list of other specialties. Unlike payroll staff, your work is completed without paying labour costs. If you’d like to streamline your business practices, sign up to our no-obligation monthly package today!