Doesn’t sound like much, right?
I didn’t think so, either.
Until you look at the math:
For every 100 receipts you send, you can make an average of $25 of extra revenue with no extra effort.
Not bad for an automated email, huh?
While the order confirmation email is an additional way of utilizing the above (such as offering discounts, encouraging engagement, etc,), it’s also a way of pacing your customer’s expectations.
Joybird, an online furniture store, pace customer expectations by including an explainer video in their order confirmation email to outline their delivery process: