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7 Marketing Interview Questions and Answers

7 Marketing Interview Questions and Answers

What is an innovative new marketing strategy that you'd like to implement while in this position?

A customer left a negative review of our product on a social media site. How do you respond to the customer?

Tell us about a product that you successfully marketed. What was your strategy?

In the case of the product that you successfully marketed, how did you assess the impact of the campaign?

Tell me about a marketing campaign you conducted that wasn't successful. What did you learn from that?

Tell me about a working situation in which you had to market a product with a team of people who had very different ideas and values from you. How did you manage the situation?

You have been charged with the task of creating a new branding campaign for a product that hasn't been doing well. What is your process?

The goal is to find out how the candidate changes the course of a brand.

What to look for in an answer:

  • Do they see the opportunity to rebrand as an interesting challenge?
  • Do they have experience in rebranding?
  • Do they have creative ideas for rebranding?

Example: "I came into a team that had a brand that had released a faulty product and accumulated negative associations with customers. We rebranded by creating a bright and cheery new logo that signaled the change in the product. We acknowledged to customers that the product had had issues and was being reformulated, and we communicated throughout the rebrand. Customers gave us a chance, spread their satisfaction with friends and the new brand became successful."