The 21st century is famous for its technological advancements and discoveries. No wonder the marketing has changed its course of a path from traditional to digital platforms. The smartphones, laptops, tablets and many gadgets have become the sole medium to complete the livelihood tasks. Whether you want to shop, search any information, book travel tickets and so on, can be done merely just with the clicks on mobile; all because of digital technology.
As businesses have accepted the necessity and benefits of these advancements, the achievement of a business can be considered as a “win” only if they have a solid and imposing on the web nearness. Digital Marketing has become the sensation of this millennium as well as acting as a savior to all type of businesses. It is a set of tools and marketing strategies to promote your brands and services through the internet medium.
The small business struggle to generate profits because they do not know the formula for creating profits on demand. If you understand the foundation of increasing and generating more profits you will be able to create a plan and implement a plan that will generate profits consistently. From small businesses to big firms are having the same agenda and digital marketing can really help them to eventuate it. The entrepreneurs and marketers know that the World on the path of the digitalization so as their customers.
What are the digital marketing strategies to increase business profits with Digital Marketing?
Create Your Online Presence:
There are more than 465 million highly active internet users in India which can give you a huge platform to work on. Also, mobile is another savvy technology that has made lives easier for consumers to grab information about the products or services and purchase them. Therefore you need to create your online presence to stay in touch with your consumers in a way they want. Create your own website, register businesses on different Social Media Platforms if you are looking for some major advancements.
Social Media Marketing:
Social Media is a magical tool for branding & promoting your business online. Social Media is a perfect platform which gives a recognition to your company like no other platform can give you. With the help of Social Media Advertising, you can increase your website visits and recommendations which will eventually give your more sales & profit. Social Media also helps in building a reputation with your client. It broadcast your company message very fast & create brand loyalty among your customer. You just need to work with the right skill set and leveraging it correctly.
PPC aka Pay Per Click is a powerful way of Paid online advertisement campaign by this means also you can get good traffic to your website with your targeted Keywords quickly. It is the easiest way to get the online traffic to your website; however, there are certain guidelines & practices but once you are acquainted.
Search Engine Optimization:
Search Engine Optimization is one of the most underrated as well worthy marketing tactics which has triggered the nerves of the marketers. SEO is the content based marketing to drive natural traffic and sales. It is the longest but the unpaid way or you can say the most cost effective online marketing strategy that helps your business to reach areas that you never even thought possible. As per the study, 75% of Google users will never go past page one, which means that if your website is not making the top 10 results then you are not going to be getting the traffic that you need to get sales. Although you can even avail SEO services to be on top in organic search.
Share Video Content:
The video acts as the main medium if you want to convey your brand’s message. People spend more than 5 hours a day viewing video content online and making buying decisions. This makes marketer believe in the fact that by 2017 video marketing will account for 69% of all consumer traffic, mobile video ads will grow 5 times faster than desktop and landing pages with videos lead to 800% more conversion which is huge and make some sense too. Video content gives more visualization and human touch than any other content sharing tactic.
Focus on Mobile Marketing:
It has been officially released by Facebook which is a social media giant that there is an average of 556 million Mobile Daily Active Users, indicating a year-over-year increase of 49%. This is translated into 945 million Mobile Monthly Active Users, registering a 39% year-over-year increase in users. This is just an indication that the power of mobile social media marketing which should prompt businesses to create more content as per the social media trends and location-based advertising targeting mobile social media users. Now the mobile is the basic source of communication and has become the ideal source for advertising too.
Email Marketing helps in triggering an email sequence as soon as a cart is abandoned delivers greater conversions. A series of three emails is proven to be the most effective, one sent immediately, another 24 hours later and another one week later. It will also act as the backup source for customers. For example, if you are into E-commerce business, you have a lot of data about your customers and you can leverage this to your advantage. You can do triggered remarketing (a concept of digital marketing) through emails that have listed the products left in the cart.
Measure Your Success:
Google Analytics and Search Console can tell you how people find your store and what they do upon arriving. Facebook Insights and Ad Manager can tell the age, location, relationship status, interests and behaviors of your fans and customers. Social media listening tools can tell us what customers think about our company and products, and what other topics are interesting to them. Use these tools to unearth insights about your audience’s demographic and psychographic profiles to gain a better understanding of what is most important and interesting.
It’s evident that digital marketing has long-term beneficiary advantages, so if your business doesn’t already have the appropriate online presence, create them! Fill out your business’ information, create business pages and post some engaging content to begin gaining followers.