The goal is to see how up to date the customer is regarding new innovations in the marketing field.
What to look for in an answer:
- Can they name one or more innovative marketing tactics?
- Do they appear fluent in how these tactics can be implemented?
- Are they confident about new strategies?
Example: "I'm really excited about the prospect of creating an experiential marketing campaign, where we can activate the brand in the wild, where our customers are. I've researched a variety of marketing activations, such as one where a vegetable company brought branded trucks to a festival and served vegetable snacks to health-conscious consumers."