Digital marketing is one of the growing areas of online business, and it will continue dominating in the coming years, hence will generate good job opportunities in Digital Marketing career.
All you have to do is search for good opportunities and prepare well for your interviews.
Tomorrow you need to appear for the interview of your dream job. Along with being excited, you must also be thinking about the kind of questions regarding digital marketing that you can be asked at the interview.
Why wonder anymore? This article offers a compiled list of possible questions based on digital marketing that are usually asked to both experienced as well as fresher candidates.
Why Should You Read this Article?
This blog is worth studying as it aims at offering an insight upon the following:
- Interview questions on digital marketing along with their answers which will be very helpful for those who are looking for a job in this field.
- Commonly asked analytical Digital Marketing interview question.
- Some personalized digital marketing interview questions for the freshers.
- Questions that can be possibly thrown at applicants for the post of digital marketing manager as well as executives.
Here are some of the knowledge-based digital marketing interview questions and their answers.
Q1. How are you going to explain digital marketing?
Ans: Digital marketing is all about brand marketing tactics via the online channels. It includes various methods and techniques like SEO, SEM, Link building, Email marketing, PPC etc.
Q2. In what segments you can categorize digital marketing?
Ans. Digital marketing – the term can be easily categorized into two segments. Namely inbound marketing and outbound marketing.
Inbound marketing refers to the technique whereby one can take up the assistance of social media, webinars, e-books, newsletters as well as the increase in the number of clicks on the links i.e. PPC.
This helps a customer to learn regarding the company and all the products offered by it.
If you like to get more details on Inbound marketing
Outbound Marketing is a marketing aspect that deals with reaching out to the potential buyers through the digital platforms, calls, email and placing advertisements.
Q3. What is SEO? What is keyword and how important it is in SEO?
Search Engine Optimization or SEO is a technique in digital marketing that allows increasing the website traffic quality through organic search engine results.
The digital marketing uses the keyword for the user convenience when searching to find specific information on a search engine. For a better ranking in SEO, keywords are important and the place of applying keywords in content will reflect site ranking too.
Q4. What is on-page and off-page optimization?
On page optimization directly handles with the structure and content of a site whereas off page optimization boosts the search engine ranking by fetching external links to point back to it.
Q5. What are the different types of SEO Practices?
The SEO practices can be broadly classified into two categories – White hat SEO and Black hat SEO.White hat SEO as the name refers, it is the most legitimate practices to get higher rankings in the search engine result pages. A white hat SEO practice strictly abide by the Google’s guidelines for SEO.The most commonly practiced white hat SEO techniques are publishing quality content on the website, HTML optimization and restructuring of the website, link acquisition campaigns
Black hat SEO practices are considered to be illegitimate and against the guidelines provided by Google and Google’s algorithms.Obviously Black hat SEO includes the practices that aim at finding weaknesses and loopholes in the Google’s algorithms in order to rank higher in the search engine result pages.The most common black hat SEO techniques include spam links, keyword stuffing, cloaking, hidden text, and hidden links, etc that only mislead the users and redirecting to the sites that they didn’t vouch for
Q6. Why is online marketing preferred more than offline marketing?
Ans. Most people today go for digital marketing as it comes with numerous benefits. SEO, web development, and hosting are some of the most useful platforms for online marketing.
The range of leads is extraordinary. It is capable for one to reach a huge number of individuals quite easily via online marketing.
On the other hand, with technological development, a number of people reading newspapers, listening to the radio or watching TV goes down.
Q7. What is keyword streaming?
Keyword streaming means analyzing the relevant keywords and choose the best keyword for the website based on its target, in order to get organic traffics and leads through the keywords.
Q8. How are bad links characterized?
Bad links have some characteristics like:
- Website links that are not related to your sites.
- Low Pagerank and Low traffic links
- Links from link exchanges
- Link from the same anchor texts coming from multiple websites.
- Links from those sites that are not in Google index.
- Blogs or articles spammy links
- Paid links
Q9. What are the some best ways to get a natural backlink to your site?
For a newly launched website, the chances of getting fast and natural links are almost zero.One common method to get a natural backlink is to write guest posts on reputable websites in your niche. While you write do not simply do it for the purpose of getting a link instead but instead you can write for more than one time. What is more important is that you must do it only for reputed websites
Q10. Name some areas where keyword optimization is done?
For a better page ranking, keywords placement is important. The areas are:
- Website Title
- Website URL
- Meta tag
- Web page content
Q11. Why you do competitive analysis?
A competitive analysis is a very critical part while working out a marketing plan for any company. It is identifying the competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. With this evaluation, you can establish your USP (Unique Selling Prepostion) and therefore decide on what attributes you can focus in order to attract your target market.
Q12. Can you explain about Google Adwords?
It works on Pay per Click model and is the only successful PPC ad system in the world. It helps business to create ads that will be displayed on Google.
Q13. What are the different ways to promote digital marketing?
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- E-commerce Marketing
- Content Marketing
- Email Marketing
- Social Media Marketing
Q14. Name some channels to promote digital marketing?
- Affiliated Marketing
- Email Marketing
- Display Marketing
- Search Marketing
- Social Media
- Social Networking
- Social Marketing
- Online PR
- Video Advertising
Q15. What is a responsive website?
Ans: A website that is capable of adjusting its layout according to the orientation and viewport size of the device.
The content that is presented on the small screens and big screens appear same but with a different layout that offers an optimal experience over the display size.
Q16. How can you increase traffic to a website in the most efficient manner?
Ans: To effectively increase traffic to a website, you need to focus on SEO and referring links primarily. It will not only help you gain visitors but also assist in brand recognition.
However, the essential factor you need to focus is User Retention.
For example, getting Moz Link and around 10 thousand visitors to the website is a good result. Though, you need to remember that the conversion ratio will be comparatively low.
However, converted leads are very certain to land on the website various times. But if you focus on retaining the users, you are going to experience increased conversion rate gained from few thousands of visits in just a few months.
By rendering focus on engaging users, you can go ahead with building a site whereby people will come back again and again.
Q17. What are the top digital marketing tools you are aware of?
Ans: Here are some of the top Digital Marketing Tools:
- Keyword Discovery
- Alexa Ranking
- Google Analytics
- Crazy Egg Heatmaps
- Favicon Generator
- XML Sitemap Generator
- Digital Point Keyword Tracker
- Submit Express Link Popularity
Q18. Are you aware of the difference between direct marketing and branding?
Ans: In the case of branding, the advertiser has to expose his brand to sites and applications having higher audience reach. The most known methods here are YouTube ads, custom ads, display target ads and remarketing.
But in the case of direct marketing, the advertiser is mostly interested in establishing communication with his target audience, very common campaigns here are shopping ads, dynamic search ads, Search Network only and others.
Q19. What do you understand by Google AdWords Remarketing?
Ans: Google AdWords Remarketing is referred as a targeted marketing strategy assisting the marketers to easily reach out to people who visited their site previously but didn’t go ahead with any purchase.
This kind of remarketing assists in targeting the right person or clad with right ads.
Q20. Explain the limitations of Online Marketing
Ans: The limitations hitched to Digital Marketing are as follow:
- The services and products that are offered as well as promoted are not merely tangible, and thus it is not possible for a customer to carefully analyze whether the products they are buying are perfectly Ok or not.
- There prevails an uncertainty almost always since the services/products quality and their authentication cannot be fully confirmed.
- Most of the time, the products that are seen online turn out to be differing from the products that are delivered actually to the potential buyer placing the order.
Q21. How relevant are digital marketing certification?
Getting Digital Marketing Certification will help you to gain and enhance your authorization at the professional level over the subject. It helps to establish knowledge and skill for digital marketing. You can take this as an advantage to gain more opportunities to work at the highly professional organization.
Commonly asked Questions and Answers
Q1. What attracted you most to be a part of the Digital Marketing Industry?
Ans: (Be honest with your answer to this very question). First of all, here you need to say the reason you applied for this job. Is it the reputation of the industry that attracted you most? Or is it the high pay scale of digital marketing professionals.
Via this question, the interviewer actually wants to learn about your commitment to this industry and also what factors in you make you different and the best pick from all the candidates who are available.
Thus it is essential that you reveal your enthusiasm and full commitment to this industry.
It is only with an honest answer that you will be able to reflect your dedication and commitment towards this sector in the long run.
Q2. How has your qualification helped your digital marketing career?
Ans: This is a good question if your degree is not related to marketing or digital marketing.
In this case, what were the skills you needed to complete your degree and dissertation and how it can be applied in digital marketing industry?
With this question, the employer wants to know what knowledge and skills you gained from the college could benefit their organization in the long run.
Q3. Can you mention any biggest challenge in your digital marketing career so far?
Ans: This is a tricky question as they want to know how you deal with the challenges.
Before you answer think carefully and it is fine to answer which resulted in a failure if you have learnt from it and how you could successfully implement later.
If you have a successful story, try to convince your future employer with this. Surely you will get through the interview.
Q4. What are the things that you prefer most in the field of Digital Marketing?
Ans: Say about the matter that you like related to this field. Consider the tasks you are looking ahead to for including in your day and the areas you do enjoy working the most.
Don’t just opt for those ‘easy-going’ tasks. Do talk about taking up challenges you are capable of meeting.
Q5. How are you going to experience benefit from our Digital Marketing business?
Ans: All that you need to talk about here is your personal experience as well as your professional experience. Do talk about how the skills you are having is going to benefit the overall business.
Mention your own digital marketing story i.e. the things you have learned over the span of your work tenure with the previous company or team and how this very knowledge can help in the growth of the business.
Render focus upon the unique abilities you possess. Discuss what makes you different from all other applicants. In short, do talk regarding the skills, experience, and knowledge that you have acquired so far.
Q6. In digital marketing industry, where are you expecting to see yourself after five years?
Ans: This is a very tricky question asked in almost all interviews and your commitment, passion and career plan is scaled based on how you are going to answer this question.
The interviewer intends to learn if you are the right candidate for whom the investment can be done or not.
Note: Don’t talk about personal aspirations. Instead, discuss the following things:
- Professional goals
- Core strengths- the way they can help the company
- Interest in the job profile you have applied.
Q7. What are the measures you take up for keeping yourself updated with the news and latest trends in the field of Digital Marketing?
Ans: This question is commonly asked. As because the area of digital marketing is very dynamic in nature, it is essential to stay updated with books, blogs, podcasts, and webinars.
Don’t simply say anything that you didn’t do till date for keeping yourself updated with digital marketing news or else the follow-up question can lead you into trouble.
Some Personalized Questions and Answers for Digital Marketing Interview
Here are few personalized question often asked with respect to that job profile you have applied for:
For Digital Marketing Fresher Jobs
In the case of freshers job in the field of digital marketing, you will have to encounter questions that relate to your theoretical knowledge.
Here, your level of confidence in the knowledge and skills you possess are going to be tested by the interviewer. Hence, these are some of the questions that you are likely to be asked:
Q1. How are you going to rate yourself on the scale measuring 1 to 10 based on your knowledge in the field of Digital Marketing knowledge?
Ans: Make sure neither to overestimate nor to underestimate yourself.
Through this question, the interviewer intends to learn if you are acquainted with your strengths as well as weaknesses.
Do analyze what knowledge and skills you possess and the quantum of work you need to learn.
Q2. Which is essential: engagement numbers or the likes/followers?
Ans: Now, it’s again a tricky question!
In case you are not curious enough and don’t like to explore, you will never get to know that social media is not just about the number of followers or likes.
If those followers and likes don’t convert into sales or boost your business, what is the point to run after increasing them?
Therefore, it is the engagement that is better than those followers or likes.
Q3. What made you apply for this position in digital marketing?
With the answer you give, the employer needs to know about the business you worked in and what made you apply here. The role? The company? The salary? Or the location? If it is the salary please hide it from the employer as you will get a bad impression in this regard.
Digital Marketing Executive
Q1. How are you going to drag the attention of more and more number of potential buyers for the products /services offered by our business via Facebook or some other social media forum? Discuss.
Ans: This is again a tricky question to answer.
The interviewer intends to learn whether you have come up for the interview mugging up the answers or you are well acquainted with every aspect hitched to digital marketing and hence know who should be your target audience.
You should not talk regarding tactical approaches for taking marketing decisions. Instead, you should take time for taking few stepping back and analyzing the situation minutely before ending up with a solution.
Ask your interviewer some questions like ‘Are you intending to read something or especially jump to what you intend to have?’ His/her answer to this question will help you land up with the right answer meeting the situation.
Q2. Do you find anything wrong with the digital marketing tactics that we are adhering to right now? How would you like to change it?
Ans: Here comes that question demanding you to be well acquainted with everything regarding the company you have applied for.
Thus, it is always better to conduct a research and minutely go through the website of the company, check its social media profiles and also get a complete idea regarding their clients.
It will help you to answer the question thrown to you strategically.
It is good to point out the mistakes hitched to their company but doesn’t land up with a particular solution.
Here you can go with proving these 3 points when answering to the above-mentioned question:
- You have carefully assessed the prevailing tactics and the strategies of the company.
- You are very honest about their shortcomings which you have identified.
- Offer few effective strategies for proving that you are beyond the critics.
Digital Marketing Manager
Here are few questions and answers for the experienced digital marketing managers applying for this very post:
Q1. How are you going to set up-track-analyze whether a campaign you conducted was a success?
Ans: Here discuss regarding the campaign’s driving goal which can vary from enhancing brand awareness, lead generation or boost up social media followers.
As per the objective of the campaign, there is the need to lay out strategized planning.
You need to talk regarding tracking the campaign’s progress via Google Analytics or any other sort of monitoring tool for staying updated with the progress of the campaign.
Explain the manner you are going to take a leap. It is essential that you minutely mention your visions upon which you can act.
Few Pro-Tips related to Digital Marketing Interview
You are done with Digital Marketing Interview questions and answers, but still, there are certain important points to keep in mind if you intend to boost up your interview related to any Digital Marketing job.
Read these below-mentioned points prior to going ahead with Digital Marketing interview and preparing yourself with the answers in case you are very adamant regarding your dream job in this very field.
1. Make use of all the information that is available to you
You have Google, Facebook, LinkedIn and many other social media platforms which bring various sort of information for your benefit. Do make efficient use of the same.
Live Broadcast for example, from Facebook Live, Periscope, Snapchat, etc. are considered as the next huge thing at present.
Do make utilization of all these sites for grabbing latest information.
2. Make sure there you have an existing LinkedIn profile, and the same is updated from time to time
Get a LinkedIn profile and do make sure to update it from time to time. Do insert details about the current position you are serving as.
Update your educational qualifications as well as your skills in brief. Take assistance from panel members for making your LinkedIn profile perfect.
3. Optimize the LinkedIn profile
Ensure that the LinkedIn profile possesses a descriptive headline for letting the HR trace you easily. Make utilization of intellectual language for giving your profile an impressive appearance to the recruiters.
4. Be active on social media
The world is now growing socially. Hence for grabbing knowledge about the on-going activities, you need to be socially active.
5. Blogs are very important
If you don’t possess a personal blog, it is yet important to make the post on other blogs. The best is to get your blog created on Blogger and let people know you and love your writings.
6. Follow eminent industry leaders as well as their blogs
Do keep yourself up to date with latest blog posts. Few useful resources and blogs you should be familiar with are:
- Social Media Examiner
- Web Marketing Academy
- Search Engine Land
- Neil Patel Blog
7. Implement your learning
Discuss how you are going to implement your learning via industry leaders and experts in the present day to day work. Share the ways in which you benefitted from the same.
8. Learn about budgeting
This is an essential task that you need to master on. Rather than going with banners and poster ads, take up social media apps as well as websites for reaching out to the mass.
9. Never part with honesty
Even not in your interview. Honesty is appreciated and will take you to the zenith of success in the long run.
10. Balance your personal and professional life
Personal life-related issues should not come in your professional career. Keep them away when you are working to reach success.
Q1. Why do you want a job in PPC?
You can expect the similar question in any of the industry you opt to go for the job. By asking this question interviewer wants to know why do you want to work in Pay Per Click and Advertising industry. Just make them clear about the desire to work and your passion in PPC. Also, you can say the challenging features of PPC industry and you wish to work with those challenges. Let them know you are not interested to work for a simple job, but prefer a job that challenges you daily. If you have any previous experience working in PPC industry, you can quote one.
Q2. Do you know more about our company and our competitors? Say the PPC strategies used by us
These kinds of questions are asked to know how much time you have spent to know more about the organization before coming for the interview. Always do your homework before going for the interview. Learn about company’s history, background, competitors and the methods to adopt good PPC work and also the strategies of competitors by reading every case study on their website. Joining for PPC training Kochi helps you to know every PPC strategy adopted by reputed organizations and also get to know the detailed PPC knowledge before appearing an interview.
Q3. Which search campaign you consider as the best one and explain why?
By raising this question, the interviewer wants to know your accomplishments on your resume. A best digital marketing training Kochi will help you to answer the question easily even if you are a fresher as there will be lots of practical sessions. List your successful PPC campaign and try to explain the feedbacks of the campaign. You can freely tell them about the objectives, targeted keywords and reason behind using the keywords and also the best result you have received.
Q4. Do you think Search Engine Marketing is important and why?
If you are fresher in PPC industry, try to know about SEM along with PPC because there you start with the basics. SEM is one of the fastest marketing channels that are growing and also cost-effective one. Thus an organization can build a good brand at generating leads and online sales. If an organization doesn’t go for SEM strategy, they are truly behind the competition.
Q5. What are the ways to measure the SEM efforts that are successful?
If your aim is to spread awareness, then tracking clicks and impressions on paid and organic search listings is possible. But if the objective is to quantify the brand performance then measure through conversion rate. In order to generate qualified leads, it is better to track email queries, or online registrations.
Q6. If the company is planning to expand the business to Australia, should it get listed on local search engines?
If listed on local website directory or smaller regional directory, the company’s popularity can be increased by boosting search engine placement. Local directories that provide direct links to website listed are available but other companies use scripts in order to track the clicks. This in turn drives the visitors to the website.
Q7. How to know the PPC landing page is good and attractive?
Digital marketing courses Kochi helps you to know the every detail of PPC with a clear understanding. A good and attractive landing page looks like:
- Many benefits
- Trust symbols
- Powerful headline
- Clear call to action
- Lead capture form
Q8. Mention some options for bidding
Bidding options are Cost Per Click (CPC), Cost Per Thousand Impressions(CPI), Cost Per Action (CPA).
Q9. How to create a PPC marketing plan if to increase website traffic?
It should be done through Click Through Rate (CTR). CTR is the rate at which PPC ads are being clicked. The formula is given as:
Click Through Rate = total clicks on Ad/total impressions.
Q10. Mention some PPC tools that help you in work
Q11. How Google Adwords conversions can be tracked?
It can be done by:
- Impression works out when a person views your ads but doesn’t click and cab be tracked using view through conversions window choice.
- Make sure rotation settings are optimized for clicks which means when ads are likely to be clicked adwords will serve the ads.
- The number of times customers click on the ads for the first time can be tracked and also how often they viewed before converting.
Q12. What is the range of keywords per group of ads?
Based on ad control, the number of keywords also changes. Usually 10-20% of keywords will be fine. But many new comers fill the ad groups with over 100 keywords but understand that it doesn’t work well. This is because representing many keywords for one ad group is difficult. Too many keywords will definitely lose the ad relevance.
Q13. How negative keywords influence in PPC?
Unqualified traffic is leading cause of negative keywords.
Q14. What bidding method should be chosen if to notify adwords about money which is willing to pay?
CPA bidding method is the best when you want to notify the amount of money willing to pay for a conversion. CPA will reach the customers who are likely to convert. The types of CPA bidding are:
Target CPA, where the average amount willing to pay for a conversion and maximum CPA, maximum amount willing to pay for a conversion. Get acquainted with PPC training Kochi and you can easily get through the interview very easily.
Q15. Can you reduce paid media campaign cost without losing traffic?
When you answer this question, they will get to know if you can make a big difference in the business. Digital marketing classes Kochi helps you to answer the question. They don’t expect you to answer the question in detail, but you must be very crisp. Just research organization’s current objective, activity and just think deeper about 3-4 changes you can bring to company for instant success. Always outline the points you get and mention there are more ideas in order to yield better rate of conversion.
Q16. Mention the difference between Google attribution and Google attribution 360?
In order to analyze campaigns and to fulfill advertisers’ requirement, Google attribution was introduced by Google. It includes latest machine learning that allows marketers measure marketing campaign influence across various channels of marketing.
The updated version of Google attribution is Google attribution 360. It includes DoubleClick Bid Manager, Google Analytics, DoubleClick Search and DoubleClick Campaign Manager to let you get all your marketing event information within 48 hours.
The main differences between Google attribution and Google attribution 360 are:
- Google attribution is free and it provides Expanded Data Collection, Data Collection, Standard Reports and 1P Bidding Integration.
- Google attribution 360 is paid and it includes Data Collection, 1P bidding integration, Expanded Data Collection, and standard reports along with Digital Optimizer, Custom Configuration & Custom Dimensions, 3P Cost Data & Custom Data Upload, 3P bidding integration, Advanced Reports, Data Export, and Reprocessing.
While preparing for the interview, always try to know the basic in detail. Because sometimes you may know the answer but don’t know to explain it. Here are some basic questions and answers.
Q17. What are Adwords?
It assists in product and service marketing in a search engine and sites affiliated to that. When people searches for phrases associated with the product or service, adwords place a text ad.
Q18. Can you explain the impact of Ad rank on cost per click?
Ad ranks is nothing but the actual cost per click paid by opponents when other individuals click on their ads. The calculation of CPC goes like this, Price by you = Ad rank of the person below you / quality score + $0.01.
Q19. Mention some Google Adwords Ad extensions