Preparing yourself for a marketing interview requires a bit more work than most other positions. Millennials have found themselves emerged with the digital marketing world, so any job involving marketing requires some tenacity to stand out from the competition. Here are some tips to use when you're preparing for your next marketing interview to help you land the job.
1.Research, Research, Research
As a marketer, you need to know as much about the company before stepping foot into the building to interview. Record everything you research and find such as the company's revenues, annual data reports, target audience, competitors, new product releases, role in the industry, and all recent news coverage. You want to be able to answer any questions the interviewer has about what you can do to help their current marketing strategy.
When you are interviewing for a marketing position, show your creative side. If you're a copywriter, bring some writing samples or special ads with you. If you are managing an account, show how you've sold to clients. Instead of saying what you can do for their brand, prove it with examples.
3.Brand Yourself Online Now
Start to brand yourself now, if you haven't already started to. If you can't show that you can market yourself, it'll be difficult to show a personal brand that you can market their brand. Promote your skills and develop a following on popular social networks like LinkedIn, which caters specifically to businesses and entrepreneurs.
4.Prepare According To Your Level Of Experience
Most jobs have a traditional sequence on how they plan to interview most of their employees. When dealing with a marketing interview, this is a complete game changer. If you're a veteran, you'll need to be prepared to show examples of your work and past employment, along with a detailed explanation on how you helped them. Entry-level positions will be more focused on your level of articulation, confidence, and overall communication skills.
5.Dress To Your Company's Brand
When you show up to the interview, dress as though you're ready for the job. If the company is a little more fashion-forward, show that in your outfit during your interview. Similarly, if you are interviewing at a professional business, dress professionally. You are the ambassador of the brand as their marketer, so dress the part.
6.Measure Your Success Quantitatively
Turn all of your past successes into a brand and add value to yourself. If you're a master at PPC, mention this and tell them how that can add profit directly into their profit. Show them proof, if you can, with numbers. Numbers don't lie and can be convincing to get the job.
7.Have A List Of References Ready
Employers want to see how you work with other people, even in marketing. Have a list of references printed out and ready to show to the employer. References should come from a variety of sources and roles to show you are an overall team player.
8.Make Mental Notes During The Interview And Formulate Questions
At the end of your interview, you will have the chance to ask questions. Prepare yourself by listening closely at what they say to you during the interview and researching beforehand. The more information you have at your disposal, the better your questions will be for the company at the time of the interview. If you ask specific questions, it shows the interviewer that you did research on their company, giving you bonus points.
9.Go In With Confidence
Any marketer who wants to land the job should show a great deal of confidence. Practice your self-esteem strategies to help you build your confidence prior to the interview. If you do enough research on the company and focus on what you can do to help them, you will have the confidence you need to dominate the interview.
10.Prepare To Send A Thank You Note
Even if you're dealing with a digital company, handwritten copy is still appreciated, especially in a thank you note. Within 24-hours of your interview, write a nice thank you note, stating you were happy to meet with them and can't wait to hear from them. Bring in specific points from the interview just as validation that you were paying attention to them during the interview as well.
Nail Your Marketing Interview With These Tips
The marketing world is fiercely competitive, especially with companies spending more than 500% on Millennial marketers than on Generation X. While you may find many opportunities out there, unless you prepare yourself for the interview, you may be overshadowed by the competition that is also interviewing. You have one shot to impress, so stay prepared to outshine your competition.
I am a serial entrepreneur, marketer and advisor to Fortune 500 brands. My growth strategies have been recognized by Fortune, Fox, Fast Company, Entrepreneur, Inc.com, and more.