Nowadays, a lot of people, especially the young generation, are looking for ‘How Can I learn Digital Marketing?’ Do you know what is Digital Marketing?
According to McKinley, 90% of all marketing roles require some digital marketing experience or analytical abilities.
Undoubtedly, Digital Marketing is a must to foot up on the career ladder irrespective of in which area you are working. That said, Digital Marketing is an extremely broad field ranging from graphic design to web development to content creation and everything in between.
Did you know the average pay for a Digital Marketing Manager is Rs 409,607 per year?
Therefore, it is important to understand how are you going to dive into the pool to learn Digital Marketing.
Before beginning, you must know that to be an effective modern marketer, you have to have a passion for data and actually do work & get your hands on technology to solve real-time problems.
Different Digital Marketing Domains
digital marketing components
Here are the main components of Digital Marketing:
1. Search Engine Optimization (SEO)
SEO is the basic knowledge any online marketer should have. It is the technique to get traffic from organic search results on search engines like Bing and Google.
2. Search Engine Marketing (SEM)
Pay Per Click (PPC) if done right could be the largest drivers of growth for your business.
3. Social Media Marketing (SMM)
Social Media is extremely important these days when it comes to inbound marketing. You don’t only have to write witty tweets and status updates but also build an audience, understand what they like, engage with them and much more. Social media platform could be a powerful lead generator.
4. Content Marketing
The purpose of content marketing is to attract the audience who will hopefully become customers. It focuses on providing value to your audience.
- Thorough + Useful + Entertaining Content = Value
5. Email Marketing
It is the largest driver of revenue for most of the businesses. People will subscribe to your clothing brands for updates and discounts. If your customers find something interesting, they will click it and will buy from your website.
How to Learn Digital Marketing?
The most obvious question whenever you think of Digital Marketing for Beginners is ‘from where to start now?’
There are two paths to learning Digital Marketing depending upon your needs, requirements, and resources available. You can either opt for:
Learn Digital Marketing: Self Study
Digital Marketing Concept
If you decide to learn digital marketing by yourself, here’s how you can proceed:
1. Digital Marketing Blogs
Digital Marketing is ever-changing and to foot up the career ladder, you need to follow digital marketing blogs. Some of the blogs that are fresh with actionable information to improve your marketing are:
- The Moz Blog
- Neil Patel Blog
- Search Engine Journal
After digital marketing books, videos are the second best way to learn digital marketing. When you learn online marketing, it is important to understand brightest minds in the digital industry and with videos, the learning process is even more powerful.
Digital Marketing videos will not only give valuable insights but what and why too.
3. Podcasts on Digital Marketing
If you like to learn while you workout, chill, commute from one place to another, podcasts are one of the best ways to do it. The podcasts will help you develop your digital marketing skills.
4. Digital Marketing Slideshows & Infographics
Find it easy to learn via visual presentations? Digital marketing slides and infographics is another great way to learn about digital markting and also the what, why, and how aspect of it.
5. Digital Marketing Books
Learning digital marketing
Books are the best way to learn digital marketing. Reading the best digital marketing books will enhance your knowledge so much so that you can handle the digital marketing of a startup and make it successful.
Some of the top digital marketing books are:
- Digital Marketing: Strategy, Implementation & Practice by Dave Chaffey & Fiona Ellis-Chadwick
- The Power of Visual Storytelling by Ekaterina Walter
- Global Content Marketing by Pam Didner
- You’re My Favorite Client by Mike Monteiro
6. Free Digital Marketing Courses
There are multiple online courses where you can learn digital marketing for free (some of them are paid). Here are digital marketing courses for free that you can opt-in for building your digital marketing career:
Google Online Marketing Challenge
With more than 100,000 people from 100+ countries participated in Google’s Online Marketing Challenge, it is an online course with modules covering an introduction to Digital Marketing, search advertising, search engine marketing, video, analytics, social, mobile, and display advertising, making it one of the most comprehensive courses for beginners.
This free online digital marketing course will help you with real-world experience element.
WordStream’s PPC University
Created by WordStream, it is a free online learning resource to help beginners build your digital marketing skills and PPC abilities. One good thing is that this digital marketing course is mobile-friendly so you can learn whenever you have time.
Social Media Quickstarter Digital Marketing Course
Social Media Quickstarter by Constant Contact emphasizes opportunities to integrate email with social media marketing. It provides a step by step lessons where beginners can study digital marketing tactics for Google+, Pinterest, YouTube, Twitter, Facebook, LinkedIn, online listings, review, and blogging sites.
Moz’s SEO Training Course
This is one of the best courses for those who need a very basic introduction to the world of search engine optimization.
This course does a fine job in explaining different components of SEO for beginners have no practical knowledge.
Learn Digital Marketing: Comprehensive Study with Experts
Digital Marketing Presentation
At first, the self-study concept might seem attractive to you. And why not? You don’t have to invest much in terms of money and you have the flexibility to skip your learning session.
Talking about objectives, you first need to identify why do you wish to learn digital marketing?
- Establish a career in Digital Marketing as a Digital Marketing Manager, for instance. Then you should go for Digital Marketing by Experts.
- Whereas if you don’t wish to shift online but imbibe digital marketing values and practices to your work, then you can opt for self-study for Digital Marketing either by free courses available online or by going through digital marketing videos.
If you decide to learn Digital Marketing from the career point of view, then you must go to a leading Digital Marketing Institute and have expert guidance.
Learn from Online Marketing Experts Vs Self Study: Final Take
Both the paths are good to go but you need to align your take on the basis of your goals. Here’s an analysis to help you out:
If you study by yourself:
- There will be minimum or no money investment.
- You will have to invest a lot of time in finding the best information for you.
- Since you are a beginner with minimal or no knowledge of Digital Marketing, it would be difficult for you to assess from where to study in accordance with your goals.
Digital Marketing best choice
If you go for experts:
- You will have to invest some bucks.
- Have clear and structured guidance.
- Hands-on and practical knowledge of Digital Marketing domain.
- With expert guidance, you will have a strong foundation since experts will be there to guide you at each step.
Ready to Learn Digital Marketing: A Quick Checklist
Wish to learn Digital Marketing? Before you actually start walking on your path to digital marketing, here are top 7 Digital Marketing Skills you must have:
Since digital media industry is a competitive and fast-growing area, it is easy for businesses to differentiate between candidates who wish to learn more and who don’t want to step out of the comfort zone.
Digital Marketing Skills Required
You need to have passion and a desire to succeed if you want to establish yourself as a digital marketer.
To have an edge over others, you need to keep yourself abreast with news by following influential people on social media and digital marketing sites.
As major companies like Facebook, Google, and Twitter regularly change their algorithms and paid advertising platforms, so if you are not acquainted with the latest changes, you might lose your chance.
Are there more talented people are you? If not, it is time to meet new people who will be your ongoing support network when you run into problems and help you with opportunities you might not have otherwise found.
You can attend industry meetups and conferences in your area to establish and nurture relationships with other digital marketers and get professional understanding. Don’t forget to try your own projects. Digital Marketing is an area with many gray areas between best practice and what can actually get results for a business. You can try your own ideas without blindly following leaders’ opinions.
It is important to try your hands at multiple disciplines (Content Marketing, Social Media, PPC, SEO, Email Marketing, etc.) and be accountable for the success or failure of a project.
Know the Digital Marketing Jargons
The digital marketers need to be aware of acronyms such as SEO, SEM, PPC, and more. They are all very different terms with a misunderstanding of them being a clear sign that you have a beginner’s skill set and need further training.
Personal Branding is Important
If you don’t have a visible online presence, don’t you think it would be quite ironic for you to become a digital marketer? Make social media platforms your best friends (well, not for chatting only). Try to build your personal brand as you can’t learn digital marketing from stands.
Digital marketing is not glamorous! You have to be a data lover and technical. Not that you would be creating websites from the scratch but you will be communicating to others what are the digital marketing basics.
Therefore, a foundational knowledge of HTML and designing would help you have a good grip on ‘how to do digital marketing’.
Digital Marketing Certification
Undoubtedly, having a complete digital marketing course certification will help you not only to become a digital marketer but get a good digital marketing job.
Doing a digital marketing certification will help you in terms of:
- Clearing the basic concepts of digital marketing
- Knowing the advanced concepts
- Having hands-on or practical knowledge
- Chances of placement are very high
5 Things you Should Learn About Digital Marketing
- Be fast. Know the current trends and adapt those changes.
- You don’t have to be on every platform. Know your audience and go where they are.
- Keep a digital marketing expert as your godfather. It will generate passion and love for digital marketing.
- Don’t just acquire customers but nurture your relationships with your customers.
- Make the buyer’s journey as simple as possible.
Hope this helps! You can attend FREE Digital Marketing Orientation to learn Digital Marketing and how to learn marketing to boost your career or business growth.