Building a relationship with prospective customers through email marketing can be a tricky task. There’s a fine line between spamming your target audience’s inbox and driving engagement. You also need to come up with the best email subject line for that email that will get users to open it in the first place. In this post we provide 13 small business email examples for various marketing activities, and create a template from each example, to equip you for quick and effective email marketing.
Related: Email Marketing 101 (free eBook)
Introduction Email Example
Subject Line: Your Free Marketing Consultation
Hi John,
Thank you for showing interest in ThriveHive’s Guided Marketing Platform. By taking this initial step, you are already well on your way to meeting your marketing goals AND streamlining your marketing process.
For our prospective customers, we offer a FREE, one-hour marketing consultation with one of our marketing experts who will conduct an audit of your business. Not only will we give you easy to implement tips for your business, there are also no obligations to sign up after the consultation!
Please let us know if you would like us to help you find a marketing solution for your business. Give us a call at (617) 396-7177.
Best regards,
The ThriveHive Team
Introduction Email Template
Hi [name],
Thank you for showing interest in [your product/service]. By taking this initial step, you are already well on your way to meeting your [goals your business can help your prospect meet].
For our prospective customers, we [describe a special offer]. [Describe the unique value and benefits of your offer for your audience.] Please let us know if you would like us to help you find a [solution]! Give us a call/Email us at [Insert your contact information].
Best regards,
[Your name]
Follow-Up Email Example
Subject Line: Here is Your Free eBook on Facebook Marketing
Dear John,
You downloaded our “6 Sample Marketing Plans to Fit Your Small Business” last month and we hope you were able to find and implement one of the recommended strategies.
This week, we are excited to introduce to you an eBook that can help you better engage your audience with social media: “How to Make Facebook Work for Your Business”. The guide includes actionable insights from real small business owners from across a variety of industries.
For small business owners like yourself, there seems to be an endless list of tasks and figuring out where to start on your marketing can be challenging. We can customize a marketing plan for you and help you prioritize tasks to maximize your efficiency.
We believe our holistic approach to marketing is well suited to your business. Please let us know how we can help you by calling us at (617) 396-7177. And don’t forget about our free one-hour marketing consultation.
We hope to hear from you soon.
Best regards,
The ThriveHive Team
Follow-Up Email Template
Dear [name],
You [how and when the person approached your business initially] and we hope you were able to [insert the value of your prospect gained from your last offer]. This week, we are excited to introduce to you [new offer such as valuable content or a discount]. [Describe the value of your offer].
[Define the problem or concern your audience faces].
[Represent your product or service’s unique solution to your prospective customer’s problem].
[Brief reiteration of your product/service’s answer to your audience’s needs]. Please let us know how we can help you by [insert your contact information].
We hope to hear from you soon.
Best regards,
[name]
Reengagement Email Example
Subject Line: Following up on my call
Hi John,
I called you late last week in response to your recent download of the ThriveHive Marketing Guide. I have attached it here in case you had any difficulties accessing it.
I am also sending you our AdWords for Small Business Guide to address some of the questions you had last week. I hope you will find it helpful and informative. Please feel free to let me know if you had any questions or feedback.
If you are currently looking for better ways to continue to market your business and generate leads, I believe that ThriveHive may be a great solution for you and here is why:
- We provide a guided solution by first coming up with a customized marketing plan for your business and then providing you with personalized support to help you get up and running.
- We have a holistic approach to marketing that is well suited for your industry.
- We save you time! You can schedule social media posts, send emails or newsletters, and mail postcards to your customers, all from our one platform.
If you would like to discuss your business in greater detail, you can reach me directly at 617-395-8025 or via e-mail.
Best regards,
Jason
Reengagement Email Template
Subject Line: Following up on [last encounter]
Hi [name],
I [insert contact method] you [insert last time you reached out] in response to [how your potential customer initially reached out to you]. [Refresh their memory of what you talked about].
[Send your prospects an additional offer that would address questions or concerns they had during your conversation with them]. I hope you will find it helpful and informative. Please feel free to let me know if you had any questions or feedback.
If you are currently looking for better ways to [what is the problem that your prospect is looking to solve with your product or service], I believe that [your business’s/product’s name] may be a great solution for you and here is why:
[Make a bulleted list of your business’s unique selling points. Bold or highlight any key words to make the email easier to scan for your audience].
If you would like to discuss your business in greater detail, you can reach me directly at [Insert your contact information].
Best regards,
[Name]
Customer Appreciation Email Example
*Subject Line: A Big Thanks!*
Hi John,
Let me take this opportunity to thank you for choosing Doe Fire Extinguishers to provide your company the finest extinguishers and servicing. We are proud of our satisfied clientele and look forward to many years of working together.
If you have any questions about our equipment or service, we invite you to call us immediately at 555-5555, and we will be happy to assist you.
Once again, thank you for your business.
Best regards,
Jason
Customer Appreciation Email Template
*Subject Line: A Big Thanks!*
Hi [name],
Let me take this opportunity to thank you for choosing [company] to provide you [or your company] with the best [insert product or service]. We are proud of our satisfied clientele and look forward to many years of working together.
If you have any questions about our [insert product], we invite you to call us immediately at [insert phone number], and we will be happy to assist you.
Once again, thank you for your business.
Best regards,
[name]
Event Invite Email Example
Subject Line: You are Invited to our Webinar on Local SEO for Small Businesses
Dear John,
You are invited to attend our FREE Local SEO Webinar to learn how to you get more traffic to your website. This is a special webinar for our valued customers only.
Today, using Search Engine Optimization (SEO) to ensure that your business is showing up in Google is critical. Increasing your visibility online will translate into more customers at your front door. Our SEO expert Chris will distill our marketing experience into a one-hour webinar that can help any local small business owner take control of their search engine results.
Date: Thursday, April 11th
Time: 1:00 PM EST
We will be discussing:
- The five pillars of local search engine optimization
- How to use online directories to improve your rankings
- How to build your keyword strategy
- How to use ThriveHive to find new insights
…and much more.
Sign up now! If you cannot attend this webinar, be sure to check out our ThriveHive resources page for additional tips and information.
Hope you see you soon!
Best regards,
Jason
Event Invite Email Template
*Subject Line: You are Invited to [event]*
Dear [name],
You are invited to attend [event name] to [briefly describe the value of your event].
[Define the issue your attendees are facing and what solution you are offering]. [If your event is featuring an industry expert, include information here].
[Date]/[Time and time zone]/[Venue]/[Cost if applicable]
We will be discussing:
[List 3-5 benefits that your attendee will receive from the event[
…and much, much more.
Sign up now! If you cannot attend this event, be sure to check out [special offer] for additional resources.
Hope you see you soon!
Best regards,
[name]
Special Discount Offer Email Example
Subject Line: Redesign Your Website for $29
Dear John,
As a valued customer at ThriveHive, we would like to offer you an exclusive deal during the month of January. For just $29, ThriveHive will help you redesign your website to optimize lead conversion for your business.
We hope you will take advantage of our special offer. It is a great opportunity to get your website working for you.
As always, do not hesitate to reach out to us if you need any help by emailing us at support@thrivehive.com or calling us directly at (617) 306-7177.
Thanks,
The ThriveHive Team
Special Discount Offer Email Template
*Subject Line: [Brief description or offer]*
Dear [name],
As a valued customer, we would like to offer you a [Special discount offer]for [State length of time offer is valid for].
We hope you will take advantage of our special offer. [State the unique value of your offer].
As always, do not hesitate to reach out to us if you need any help by emailing us at [your email] or calling us directly [your phone number].
Thanks,
[Name]
New Product or Service Update Email Example
Subject Line: Our Latest Offering for Your Account
Dear John,
We are excited to introduce to you our latest enhancement of your ThriveHive account, which was based on suggestions from our valued customers.
Autoresponders
If you would like to have custom autoresponders for your leads, you are in for a treat! We’re rolling out a new feature to automatically send an email to your leads when they fill out a web form on your website. Contact our HivePros and ask them to sign you up for this new feature and be one of the first ones to use it!
We hope these changes make ThriveHive more efficient for you. Please get in touch if you have any questions or if there is anything else we can do to help you achieve your marketing goals!
Best regards,
The ThriveHive Team
New Product or Service Update Email Template
Subject Line: Our Latest Offering for Your Account
Dear [Name],
We are excited to introduce to you our latest [Brief outline of new product or service].[Give a brief description of your new offering and bold or underline any key points]. [Describe the benefits of your new offering]. [Tell people how to get the new offering].
[Closing remarks about the new offering]. Please get in touch [Insert contact information], if you have any questions or if there is anything else we can do to help you [Your audience’s goal]!
Best regards,
[Name]
Transactional Email Examples
Thank You for Your Purchase Example
Subject Line: Thank you for your purchase!
Dear John,
On behalf of ThriveHive, I would like to thank you for integrating the ThriveHive platform into your business. We sincerely hope that you will continue to enjoy ThriveHive and use it to help you streamline and optimize your marketing.
If you have any questions or if we can further assist you in any way, please feel free to email me or call me at (617) 396-7177.
Be sure to check out our marketing resources including our latest eBook offering “The Local SEO Guide”.
I hope to hear from you soon!
Thank you once again,
Jason
Thank You for Your Purchase Template
Subject Line: Thank you for your purchase!
Dear [name],
On behalf of [your business name], I would like to thank you for [buying/using your product/service]. We sincerely hope that you will continue to enjoy [name of your product/service] and use it to [your product/service’s unique selling point].
If you have any questions or if we can further assist you in any way, please feel free to [insert contact method] me.
[Promote any upcoming events/new products or services/related products/services].
I hope to hear from you soon!
Thank you once again,
[Name]
Confirmation Email Example
Subject Line: Your Account Information
Dear John,
Thank you so much for signing up with ThriveHive. We are very excited to be working with you. Please review the details of your trial signup below.
Here is the information you’ll need to access your ThriveHive account. You may want to print this email for your personal records.
Your Account Information
E-Mail Address: XXXXXXXXXX@gmail.com
User ID: XXXXXXXX
Account Number: XXXXXX-XXXX-XXXX
Questions or Comments?
Call us at (617) 396-7177. You can also email us at support@thrivehive.com and we will get back to you promptly.
Thanks again for choosing ThriveHive!
Best regards,
The ThriveHive Team
Confirmation Email Template
Subject Line: Your Account Information
Dear [NAME],
Thank you so much for [Ordering/signing up/shopping/purchasing] with [your business’s name]. We are very excited to [Be working with you/have you as a customer]. Please review the details of your [transaction type] below.
Here is the information you will need to access your [your business’s name] account. You may want to print this email for your personal records.
Your Account Information
[Enter pertinent information about the transaction]
Questions or Comments?
Call [me/us] at [phone number]. You can also email [me/us] at [email address] and [I/we will] get back to you promptly.
Thanks again for choosing [Your business’s name]!
[Name]
Testimonial Request Email Example
*Subject Line: We want to hear your story!*
Dear John,
We hope that you are enjoying your experience with ThriveHive. We are grateful that you have integrated the ThriveHive marketing solution into your business and we hope that we can continue to help your business flourish.
Because your opinion means a great deal to us, we would appreciate your feedback. With your permission, we would also love to share your insights about our platform with potential customers.
Simply reply to this email with your story. Feel free to write whatever you like, but we have included a couple of questions that you can use as a guideline.
- What was the reason why you approached us?
- What is one specific feature you like most about our product/service?
- What was the outcome you found from buying this product/using this service?
We appreciate your time and thank you again for your business.
Best regards,
The ThriveHive Team
Testimonial Request Email Template
*Subject Line: We want to hear your story!*
Dear [Name],
We hope that you are enjoying your experience with [Insert your product/company name]. [Add any specifics about your business or the customer to personalize the email].
Because your opinion means a great deal to us, we would appreciate your feedback. With your permission, we would also love to share your insights about our product/service with potential customers/clients.
Simply reply to this email with your story. Feel free to write whatever you like, but we have included a couple of questions that you can use as a guideline.
- What was the reason why you approached us?
- What’s one specific feature you like most about our product/service?
- What was the outcome you found from buying this product/using this service?
We appreciate your time and thank you again for your business.
Best regards,
Review Request Email
Subject Line: Your Feedback Means a Lot
Dear John,
We hope you had a wonderful summer and that your boating business has thrived during the season. We appreciate the trust that you have placed in ThriveHive and we will continue to strive to provide you with quality service and guidance. Online reviews are an important part of our business so that we get your insightful feedback and continue to deliver the best service to all of our customers.
We would love for you to share your comments with us by leaving a review on Yelp.
ThriveHive welcomes unbiased and informative reviews. If we have not fulfilled your expectations of us, we would like to take this opportunity to do what we can to correct any issues that might have arisen and continue to build our relationship with you.
Thank you for your continued patronage of our business and we look forward to hearing from you.
Best Regards,
The ThriveHive Team
Review Request Email Template
Subject Line: Your Feedback Means a Lot
Dear [NAME],
[A personalized greeting]. We appreciate the trust that you have placed in [YOUR BUSINESS’S NAME] and we will continue to strive to provide you with [Description of what your objective is]. Online reviews are an important part of our business so that we get your insightful feedback and continue to deliver the best service to all of our customers.
We would love for you to share your comments with us by leaving a review on [Link to the site or platform you would like your recipient to leave a review on e.g Yelp and Google Maps].
[Your business name] welcomes unbiased and informative reviews. If we have not fulfilled your expectations of us, we would like to take this opportunity to do what we can to correct any issues that might have arisen and continue to build our relationship with you.
Thank you for your continued patronage of our business and we look forward to hearing from you.
Best Regards,
[Name]
Email Newsletter Example: Blog Posts
Subject Line: Weekly Blog Post Roundup
Dear John,
Here’s what we’ve been working on for blog posts this week. Whether you re-read your favorites or catch up on ones you missed, we hope you’ll get something out of them!
Types of Blogger Collaborations for Small Business Owners
By: Melissa Coito
When a blogger or social media influencer is compensated in some way to write content in their own voice and post it to their blog and/or social media pages, this is considered sponsored content. Different types of sponsored content require varying amounts of time, effort, and consideration on the part of both you and the blogger and serve different purposes. Here are some types of collaborations for sponsored content with bloggers.
Read full post.
4 Local Link Building Tactics for Small Businesses
By: Ronnie Deaver
Did you know that you can use the community you have to build backlinks to your site? Using a concept known as local link building, you can get backlinks by working with other local businesses, website owners, and organizations. In this post we’ll explain how to get these backlinks from your community to improve your website’s SEO.
Read Full Post
Three Types of Influencer Marketing Campaigns to Promote Your Small Business
By: Melissa Coito
If you are thinking about reaching out to a blogger or social media influencer for a collaboration, you may be unsure of the best route to take. Here are three basic ways that bloggers and influencers can help get the word out about your small business and guidelines around proposing each type of “ask.”
Read full post
Thanks for using ThriveHive as a resource. We hope you can put some of these tips into practice!
Best Regards,
The ThriveHive Team
Email Newsletter Template: Blog Posts
Subject Line: [Frequency] Blog Post Roundup
Dear [Name],
Here’s what we’ve been working on for blog posts this [Time period]. Whether you re-read your favorites or catch up on ones you missed, we hope you’ll get something out of them!
[Insert blog post title hyperlinked to blog URL]
By: [Author’s name]
[Blog post image] [First paragraph or quick snippet]
Read full post [Hyperlink to blog post]
[Insert up to 3 blog posts]
Best Regards,
[Name]
Email Newsletter Example: Upcoming Events
Subject Line: Don’t miss out on these upcoming events!
Dear John,
Here at ThriveHive, we are committed to providing small business owners like yourself with opportunities to continue learning, grow your network, and get involved with the community. As a valued customer, we want to let you know about our upcoming events.
- November 1st : Buzz Night: Social Media and Small Biz
- Four successful small business owners share their social media strategies, along with the challenges, accomplishments, and key learnings along the way.
- Where: Quest Pavilion Building 259 Heston Boulevard Boston MA 02332
- When: Tuesday, Nov 1 6PM-9PM
- Learn more details and register here
- November 16th : ThriveHiveDrive
- Our annual Thanksgiving food drive is almost here! Bring an item or two to donate, help assemble distribution bags, and meet fellow small business owners!
- Where: ThriveHive Headquarters 222 3rd St. Cambridge MA 02131
- Learn more details and register here
We hope to see you there! Feel free to reply back with questions regarding these events!
Best regards,
The ThriveHive Team
Email Newsletter Template: Upcoming Events
Subject Line: Don’t miss out on these upcoming events!
Dear [Name],
Here at [your company name], we are committed to providing [customer persona]s like yourself with opportunities to continue learning, grow your network, and get involved with the community. As a valued customer, we want to let you know about our upcoming events.
- [Event date]: [Event title]
- [Brief description of event]
- Where: [Location]
- When: [Day, date, time]
- Learn more details and register here [Link to event page]
We hope to see you there! Feel free to reply back with questions regarding these events!
Best regards,
[Name]
Whether you use these 13 small business email examples directly or as a guideline to crafting your own email messages, we hope you will find the right approach for your business and marketing activities.