This symposium, held Jan. 31, was co-sponsored by Lockheed Martin and GlaxoSmithKline, which supplied several of the panelists. To learn more about Temple’s Institute for Business and Information Technology, including upcoming events, visit www.ibit.temple.edu.
— Written by Genevia Sawyer
For the Fox School of Business
How are social networking technologies being used?
According to a survey of symposium attendees:
• Social computing and networking can enable organic and bottom-up innovation (as opposed to the traditional top-down model of organizational hierarchy).
• Blogs and wikis and applications such as Facebook and LinkedIn are the most-used social networking tools.
• Most of the organizations represented have no plans of using virtual worlds, such as Second Life, in the near future.
• Blogs are universally adopted by people across all industries.
• IT-based industries tend to use wikis, RSS, tagging, social networks and media sharing more than non-IT based industries.
• These tools are very beneficial, but only people who claimed more experience with these tools tended to be more cognizant about the risks of these technologies.
• Large organizations are more likely to use these tools for both internal and external use. On the other hand, smaller organizations are more willing to use these for external uses, such as communication with customers.
• Organizations are still not sure how best to manage or regulate these technologies. Companies are also concerned about information leakage and legal liabilities arising from social computing and networking usage.
These results were compiled by Assistant Professor of MIS Sunil Wattal, doctoral student Pradeep Racherla, and Mandviwalla. For more information about this research, contact Sunil Wattal at email@example.com.